About

Connecting Travel Agents with Better Journeys Across Asia

NOVA Travel is a Malaysia-based B2B travel wholesaler specialising in China and Japan travel products. We work closely with travel agencies to provide well-designed tour packages, flexible travel solutions and reliable destination services for the Malaysian market.

Our goal is simple: to help travel agents access quality products that are practical to sell, easy to customise and suitable for different customer segments.

Built for the Travel Trade

NOVA is focused on supporting travel agencies, tour operators and industry partners. Through our B2B platform and direct sales support, agents can access a range of travel products, request quotations and develop customised arrangements based on their customers’ needs.

From group tours and private travel to FIT arrangements, hotels, transportation, attractions and air ticketing support, we bring different travel components together in one convenient solution.

Our Destinations

Our initial product focus includes some of the most attractive destinations across China and Japan, including Xi’an, Yunnan, Chengdu, Chongqing, Beijing, Shanghai, Harbin, Xinjiang, Zhangjiajie and selected destinations in Japan.

We develop both classic sightseeing programmes and more flexible experience-based itineraries, allowing agents to offer short trips, in-depth journeys, private tours and group packages.

Designed for the Malaysian Market

We understand that Malaysian travellers have different expectations, budgets and travel preferences. Our products are developed with market practicality in mind, including four-star hotel options, Muslim-friendly arrangements, halal-friendly dining solutions and flexible itinerary components where available.

Our approach is not simply to offer the cheapest product. We focus on delivering the right balance of quality, comfort, service and value so that our travel agency partners can confidently build and sell their products.

Our Commitment

At NOVA Travel, we believe that a successful journey begins with a strong partnership. We are committed to providing responsive communication, transparent quotations, practical product support and dependable coordination throughout the travel planning process.

Whether you need a ready-made package or a fully customised programme, our team is ready to help you create travel experiences that your customers will remember.

Let’s Grow Together

Partner with NOVA Travel to discover new destinations, expand your product range and create better travel opportunities for your customers.

NOVA Travel — The East Asia Travel Expert